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Analytics & Reporting

If you utilize an MCIF system or a Marketing Database chances are reporting and analytics are a key reason why you have such a system. MCIF systems come with many "canned" reports and analysis. AXIS Data Solutions can help you to expand on these or drill deeper into the reports you already have. We understand how to sift through a lot of data to get to a meaningful analysis. We also understand that analytics just for analysis sake is nice but analysis needs to deliver actionable insight. We focus on understanding what the data is telling us and how to utilize that knowledge to increase engagement with your customers.

Additional Analytics include response models, database profiling & segmentation, Campaign tracking and analysis as well as special custom projects.