Jun 29 2010

Ways to Save and Increase Value- Postcards Part II

Published by at 3:47 pm under Ways to Save

Postcards are a great way to get your message out quickly for a relatively low cost. As of May 11, 2009, a full rate postcard costs $0.28 to mail in the U.S. There are several types of design options but like any mailing the USPS has specific requirements.

Where do you begin when creating a postcard? Determine the size you will need to convey your message. Postcards require a minimum of 3 ¼” by 5” in size and a maximum of 4 ¼” by 6”. They can be printed as a single card or as a double postcard connected by a perforation. The double postcard must have a Courtesy Reply or a Business Reply  return piece that is included as part of the artwork. An Address Confirmation postcards typically follows this format. The double postcards are 1st folded and tabbed before mailing out at postcard rates.

Another thing to consider when creating your next postcard project is Reflectance Readability. If your plan is to mail on colored stock, the piece must be designed to handle reflectance.  The best choices are to use are white or pastel colors. Bright and Dark Colors will not allow the USPS machinery to read the address as it processes through the system . If your plan is to have a 4-color postcard it is recommended that you leave at least 4 inches of white space free of any background pattern for barcode clearance.

In summary, Key points to remember:
·        Size
·        Reflectance
·        Barcode Clearance
·        Paper Weight (.007 or .009 thickness- Depending on stock choice)

Coming up next….. Ways to Save and Increase Value- Postcards Part III

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