Archive for the 'Ways to Save' Category

Jul 22 2010

Ways to Save and Increase Value- Postcards Part III

Published by under Ways to Save

In two of our previous blogs we spoke of how you can save postage and the specifications required for postcards.

So after much consideration you have decided to take the leap and produce a postcard mailing. Several hours have been spent on producing a piece that gets your message out. The only issue is, it will not fit in the maximum size of 4 ¼” x 6” required by the post office. Do you opt to remove some of your message and mail the smaller postcard? Not necessarily. There is an alternate solution that still has a cost savings, Jumbo Postcards!

The USPS will accept Jumbo Postcards, the only condition is they mail at letter rates. The minimum jumbo postcard is 4 5/16” by 6 1/16” in size and a maximum of  6 1/8” by 11 ½ ”. Even though you are paying letter rates for the jumbo postcard  you are still saving on the cost of the envelopes. Get creative! Use that extra room to grab the attention of your audience.

History Fact: Did you know that Post Master John Creswell, introduced the first pre-stamped “penny postcards” in 1873?  These first postcards depicted the Interstate Industrial Exposition that took place in Chicago.

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Jun 29 2010

Ways to Save and Increase Value- Postcards Part II

Published by under Ways to Save

Postcards are a great way to get your message out quickly for a relatively low cost. As of May 11, 2009, a full rate postcard costs $0.28 to mail in the U.S. There are several types of design options but like any mailing the USPS has specific requirements.

Where do you begin when creating a postcard? Determine the size you will need to convey your message. Postcards require a minimum of 3 ¼” by 5” in size and a maximum of 4 ¼” by 6”. They can be printed as a single card or as a double postcard connected by a perforation. The double postcard must have a Courtesy Reply or a Business Reply  return piece that is included as part of the artwork. An Address Confirmation postcards typically follows this format. The double postcards are 1st folded and tabbed before mailing out at postcard rates.

Another thing to consider when creating your next postcard project is Reflectance Readability. If your plan is to mail on colored stock, the piece must be designed to handle reflectance.  The best choices are to use are white or pastel colors. Bright and Dark Colors will not allow the USPS machinery to read the address as it processes through the system . If your plan is to have a 4-color postcard it is recommended that you leave at least 4 inches of white space free of any background pattern for barcode clearance.

In summary, Key points to remember:
·        Size
·        Reflectance
·        Barcode Clearance
·        Paper Weight (.007 or .009 thickness- Depending on stock choice)

Coming up next….. Ways to Save and Increase Value- Postcards Part III

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Jun 18 2010

Ways to Save and Increase Value- Postcards Part I

Published by under Ways to Save

You may be asking,  “How do I get my message out to the world, but still save on cost?” The answer you seek is Postcards. Postcards provide a “Bigger Bang for your Buck” and are the most cost effective way to disseminate information. Did you know that postcards have been said to out perform most means of direct communication mediums, not excluding radio, television, and print?

Some of the benefits of mailing a 1st class postcard vs. a 1st class letter are:
·        Postage Savings on average are $.16/ piece
·        Multiple Design Options
·        Eye Catching. Grabs receivers attention.

Postcards force brevity. As the designer you are going to keep it short, sweet and to the point. Therefore by default they are designed to be read. Did you ever discard a postcard without first skimming the details? You can’t do it!

In our next blog we will discuss the multiple design options available for postcards.

Coming up next….. Ways to Save and Increase Value- Postcards Part II

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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May 12 2010

Ways to Save & Increase Value- Multi-Channel Communications

Published by under Ways to Save

What is Multi-Channel Communications?

It is the art of using several different types of tools to communicate branded messages. Most people consider Multi-Channel Communications just print and internet.

By today’s standards Multi-Channel Communications is comprised of:
·        E-Mail
·        Blogs
·        Web Pages
·        Widgets
·        SMS Texts
·        PURLs
·        Mobile Apps
·        Phone
·        TV
·        Radio
·        Print
·        Instant Messages
·        Podcasts
·        Viral Videos
·        Social Networking

Many businesses are struggling with how to speak with a single voice to their customers. The thing that you want to ensure is that the monthly conversation you are having with your customer is the same across all of the media you use to maintain their relationship with you.

Most people today are living in a multi-channel world and they are paying attention to the messages that are out there.  However, because of the number of communication tools are increasing daily, people are only remembering the ones that have a consistent message with relevant content. Creating an integrated customer communication strategy that leverages the power of applicable channels for your business and uses a single, campaign managed front end can ensure consistency of message and ultimately reduce costs of communicating with each customer. It can also drive the value of each customer response up from the current baseline.

·     Print in the Mix posted that, Six out of 10 (61%) like to receive bills and invoices by physical mail, and nearly as many (59%) prefer to receive financial and bank statements in print, as compared to email.

AXIS knows the importance of getting your message across and we offer several options such as Email Collection & Delivery, Imbedded Onserts with PURLs, Online Payment and Presentment, and your Print Communications.

To learn more about AXIS solutions, call 800-852-3174 to speak with one of our knowledgeable Account Management team members, or fill out our contact form today.

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Mar 22 2010

More Ways to Save Through Outsourcing

Many businesses don’t fully understand the benefits of outsourcing and ways to save with outsourcing. By outsourcing your invoices, mass emails, online documents and marketing materials, you have the opportunity to lower operating costs. Outsourcing can help convert operating fixed costs into variable costs by eliminating the need for large equipment as well as labor.
Hiring and training staff for projects can get costly and expensive. By outsourcing, you can focus your labor where you need to thus allowing your company to focus on other revenue generating projects.
Stick to what you do best, outsource the rest. You can decrease turnaround time and have greater flexibility by outsourcing your data solutions to a data firm such as AXIS Data Solutions. We are a full service data firm that offers businesses the opportunity to outsource their print & mail, mass emails, online documents, and more. For more information about our many services that we can offer you, contact us today by calling 800-852-3174.

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Jan 22 2010

Ways to Save and Increase Value- Outsourcing

Published by under Ways to Save

Whether you are in the business that requires you to invoice clients, send mass emails, present your documents online, or delivering marketing materials to your clients, chances are you have contemplated, Should I accomplish this “In-House” or “Outsource”?

If you are considering this process you can review the telltale signs and determine what is the best pathway for your company.

Things to consider:
·        Amount of time dedicated to the back end of your business.
·        Your current and future needs.
·        A practical look at the ability to continue to do these in house in the future.

Now ask yourself,  Would  your company have the budget and resources to keep pace with the future? Does your staff have comparable experience and processing skills equivalent to that of a outsourcing company? If you answered “no” to either question it may be time to find an outsourcing partner.

Outsourcing if done correctly can bring great rewards. Such as:
·        Lowered operating costs
·        Improved efficiency
·        Increased IT resources
·        Understanding mail system & how it works
·        Higher quality documents
·        Postage Savings

Keep in mind it is a process and choosing the right company can make it a smooth and successful transition that provides these benefits while still ensuring a sense of control. Having a dependable partner allows you to concentrate on improving and expanding your business in other ways. Finding the right partner to manage your needs could turn out to be one of the smartest business moves you will ever make.

Coming up next….. More Ways to Save and Increase Value

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Oct 29 2009

Ways to Save and Increase Value- Using Email Part II

Published by under Ways to Save

In our previous blog we spoke of the benefits you could receive with an Email Delivery system. You may ask how do I begin?  Here are some quick tips.
·        Look for a system that has a simple email collection process.
·        It needs to be set up where the Email Opt-In is user controlled and not business controlled.
·        Users should be able to Opt-In and Opt-Out freely.
·        What level of security do you expect?  It should be SSL secure and provide you with customer challenge authentication options.
·        Find a system that you can brand to your look and feel.
·        It provides reports that make it easy for staff resolution such as Email Bounce Back Reporting.
·        Bottom line, you want to have a lot of control over the system.

Moving your statements or notices in a new direction can often be a scary thing. To gradually move into the process and set your mind at ease, you may want to consider a soft roll out. This allows you to Opt-in staff members or a select group of clients that would receive the email notifications as a controlled test group.

Printing & mailing is a reliable form of communication. As technology expands we find that the youth of today is wrapped up in a texting and twitter frenzy and that their communication bridge is not valid unless it is sent across the internet super highway. The teens of today are one step away from adulthood and are your next member or client. What form of communication do you feel they will choose? The adoption rates for emailing are climbing everyday. Email Delivery is a new step towards the future that can enhance your communication.

Contact AXIS today for a Cost Analysis and Demo.

Coming up next….. Ways to Save and Increase Value- Postcards

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Oct 15 2009

Ways to Save and Increase Value- Using Email

Published by under Ways to Save

Today, we’re all striving to be efficient and stay connected to our clients. The bottom line is, How do you save that hard earned dollar and still output the service that you do today? You grow with the times!

The use of the U.S. Postal Service and what is known today as “Snail Mail” is reliable and convenient.  But, we all know they’ve been having some “issues”.  There’s no doubt the U.S.P.S. has seen a drop in revenue in the past few years. No matter what condition the economy is in you can probably expect an increase in postage each year. What’s one way to resolve this issue?  Explore email delivery.

You may ask,  How can an Email Delivery system benefit me?
·    Decrease postage costs
·    Keep up with technological trends
·    It’s customer service friendly
·    Links to Online payment drive faster dollar return

Some say, “Well, we have this canned system that output’s the basics. You know an account number, name, billing address and amount.” Who’s to say that you can not have freedom of creativity and produce an email document that looks exactly like what you print and mail today! It’s being done.  You can do it, too!

Looking to begin packaging your Email Delivery needs?
Contact AXIS to speak to a qualified representative to create a solution for you today.

Coming up next….. Ways to Save and Increase Value- Using Email Part II

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Aug 19 2009

Ways to Save and Increase Value- Consolidation

Published by under Ways to Save

Think “Out of the Box” and Into One Envelope

Consolidation, not elimination is the key to keeping your brand alive and well. It’s time to use that “Out of the Box” thinking when it comes to your mailings. How creative can you be at cutting costs and still solidify your brand promise?

The majority of us know that 50-75% of the cost to send out communications is the postage. By consolidating your mailings in to one unified piece, allows you to update your look and send targeted communication to your members.

Have you considered?
·    Combining Credit Card Statements with your current financial statements
·    Merging an imbedded Newsletter as part of your invoice and not as a separate insert or mailing
·    Enclosing yearly, monthly, or weekly loan coupons for payment with your current statement mailing
·    Displaying Onserts as part of your current document’s layout. Allowing for your marketing message to appear in plain view of the receiver. Eliminating the use of an insert.

So you ask, What are the steps to get started?
·    Review your mailings
o    What do they look like?
o    What’s the data format?
o    How often do you send them?
·    Evaluate your branding/marketing, where can you target your message while consolidating your pieces?
·    Ask yourself how will this change impact my client?

Need help – there are resources and partners like AXIS that can work with you to streamline the process.  Contact AXIS to speak to a qualified representative to create a solution for you today.

Coming up next….. Ways to Save and Increase Value- Using Email

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

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Aug 07 2009

Ways to Save and Increase Value

Published by under Ways to Save

In today’s economy every penny counts! It seems that everybody is looking at the bottom line and actively reviewing their budgets. Postage increases have effected businesses to consider cutting back on their mailings. On May 11th, 2009, the cost of a 1st class stamp increased to $0.44. This is the fifth time postage has increased in the last 10 years. Back in 1999, postage was $0.33.

A common knee jerk reaction is to scale back on mailings. But you and I both know it’s not as simple as that! What about the impacts to your organization?
·    Mail is an important means of keeping in touch with your clients and marketing your brand.
·    Not to mention many of your clients prefer receiving their documents via mail.
·    What about legal requirements? Many mandates still dictate that the piece must be delivered via USPS.
·    Did I mention that Mail is one of the simplistic means of communicating.  Even making simple changes to how you send bills and other notices involves the headaches of coordinating efforts among IT, E-Services, outside vendors, and client services.

Is cutting back the answer? Truly, aren’t you tired of sacrificing due to the forces of the world around you?  Postage is typically a large operating expense and can rack up to 50-75% of the cost to send communications out to your clients.  So, if you could save money, avoid headaches brought on by more change, and increase your value with a targeted message, wouldn’t it be a no brainer?

We feel your frustration too and we have some ideas to share.

In future blogs, we’ll discuss ways to save postage money by maximizing your communications.

Coming up next….. Consolidation, not elimination.

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together.

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