Think “Out of the Box” and Into One Envelope

Consolidation, not elimination is the key to keeping your brand alive and well. It’s time to use that “Out of the Box” thinking when it comes to your mailings. How creative can you be at cutting costs and still solidify your brand promise?

The majority of us know that 50-75% of the cost to send out communications is the postage. By consolidating your mailings in to one unified piece, allows you to update your look and send targeted communication to your members.

Have you considered?
·    Combining Credit Card Statements with your current financial statements
·    Merging an imbedded Newsletter as part of your invoice and not as a separate insert or mailing
·    Enclosing yearly, monthly, or weekly loan coupons for payment with your current statement mailing
·    Displaying Onserts as part of your current document’s layout. Allowing for your marketing message to appear in plain view of the receiver. Eliminating the use of an insert.

So you ask, What are the steps to get started?
·    Review your mailings
o    What do they look like?
o    What’s the data format?
o    How often do you send them?
·    Evaluate your branding/marketing, where can you target your message while consolidating your pieces?
·    Ask yourself how will this change impact my client?

Need help – there are resources and partners like AXIS that can work with you to streamline the process.  Contact AXIS to speak to a qualified representative to create a solution for you today.

Coming up next….. Ways to Save and Increase Value- Using Email

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together. AXIS Data Solutions delivers unsurpassed excellence in data programming, laser printing, mail processing & e-business solutions.

In today’s economy every penny counts! It seems that everybody is looking at the bottom line and actively reviewing their budgets. Postage increases have effected businesses to consider cutting back on their mailings. On May 11th, 2009, the cost of a 1st class stamp increased to $0.44. This is the fifth time postage has increased in the last 10 years. Back in 1999, postage was $0.33.

A common knee jerk reaction is to scale back on mailings. But you and I both know it’s not as simple as that! What about the impacts to your organization?
·    Mail is an important means of keeping in touch with your clients and marketing your brand.
·    Not to mention many of your clients prefer receiving their documents via mail.
·    What about legal requirements? Many mandates still dictate that the piece must be delivered via USPS.
·    Did I mention that Mail is one of the simplistic means of communicating.  Even making simple changes to how you send bills and other notices involves the headaches of coordinating efforts among IT, E-Services, outside vendors, and client services.

Is cutting back the answer? Truly, aren’t you tired of sacrificing due to the forces of the world around you?  Postage is typically a large operating expense and can rack up to 50-75% of the cost to send communications out to your clients.  So, if you could save money, avoid headaches brought on by more change, and increase your value with a targeted message, wouldn’t it be a no brainer?

We feel your frustration too and we have some ideas to share.

In future blogs, we’ll discuss ways to save postage money by maximizing your communications.

Coming up next….. Consolidation, not elimination.

These are our thoughts.  Share what you think.  Send us an email with any questions you may have.  Let’s learn and grow together.